Le Vian is a family-owned jewelry company with a long history, dating from the 15th century. As purveyors of fine jewelry, Le Vian had gained such a reputation that in 1746, Nadir Shah, one Persia’s most powerful rulers, chose them to safeguard the collection of jewels he had amassed — including the famous Kooh-i-Noor diamond. A rich history, across centuries. It is Le Vian’s innovative use of colors that led the company to seek out the under-appreciated brown diamonds and popularize the deep-colored stones as Chocolate Diamonds®. To ensure that jewelry buyers would be certain of getting diamonds of only the highest quality, Le Vian trademarked the Chocolate Diamonds® name. This is just one example of Le Vian bringing jewelry to consumers that no other company has.