Raleigh Diamond is a family owned and operated jewelry business in Raleigh, North Carolina. With old-fashioned values and modern methods, we grow our passion for learning and teaching others about diamonds. We focus on higher standards and relationship building. We demonstrate this with our customers through our commitment to their satisfaction, with our employees through our emphasis on continuing education, and with our community through our constant support of local charitable causes and community fundraising initiatives. Our recipe for success is simple and best described by our motto, “We focus on the relationship, not the sale.”

Our Story

Raleigh Diamond specializes in ethically and responsibly sourced, conflict free GIA certified diamonds, custom designed engagement rings, bridal sets and jewelry design. Raleigh Diamond is a locally owned, family operated jewelry business started in 2008 by gemologist James Vincent. Mr. Vincent is a GIA (Gemological Institute of America) Graduate Diamonds alumnus and a GIA AJP (Accredited Jewelry Professional). The company started in a humble 1,200 square foot store in Brier Creek in 2009. In 2012, a second location was opened in North Raleigh. In 2015, Mr. Vincent opened North Carolina’s largest fine jewelry store in the current location, 5925 Glenwood Avenue., just 1 mile west of the Crabtree Valley Mall.